Luxury companies that were once criticized for wasting resources instead of selling in stock for discounts are actively using eco-friendly materials and helping to save the environment.
According to Burberry, the company plans to apply the eco-friendly warranty standards that some of its products currently follow by 2022.
The eco-friendly guarantee criteria take into account the organic content of the materials used in the product, the ratio of natural fibers recycled, the carbon emission level of production facilities, and the wage and welfare level of production workers.
In addition, Burberry also presented a collection of 'Burberry Edit' that reinterprets products for the spring and summer season with eco-friendly materials.
These products are made of eco-friendly materials, such as 'Econyl,' a nylon fiber made from recycled waste fabrics and industrial plastics, and some use only minimal energy and water during the production process.
Luxury products using recycled materials can be found in many brands as they are said to be fashionable.
Prada is launching a product made of 'Lylon Nylon', a nylon made from waste collected from all over the world, and Alexander McQueen has reworked the remaining silk and lace fabric from the previous show to make a product for this spring/summer collection. .
Louis Vuitton has also released accessories made from leftover silk, and plans to unveil its recycling collection at the men's spring and summer season show in 2021 in Shanghai, China in August.
Mulberry introduced the 'Portobello bag,' which utilizes 'Heavy Grain' leather, a by-product generated from the food production process, as well as EcoNeil products.
The bag was also sewn with recycled polyester fiber, and the entire process was carried out in a carbon neutral plant. Carbon neutrality is to reduce the net emissions of greenhouse gases to zero by performing reduction activities corresponding to greenhouse gas emissions.
In addition, famous luxury goods companies such as Gucci, Burberry, and Prada have declared that they will not make animal fur products in consideration of ethical consumption.
Along with the fact that in 2018, luxury brand Burberry burned 90 million pounds (about 163 billion won) of inventory over the past five years to protect its brand value, some luxury goods companies' incineration practices became known, resulting in waste of resources and environmental pollution. It has been pointed out that it causes it.
France also enacted the world's first law in January to ban the disposal of unstocked items such as clothing, shoes, and cosmetics.
One industry insider said, "When consuming products around Generation Z (born after 1997), there is a growing trend toward value consumption that considers the environment and human rights issues associated with goods." Likewise, it is moving according to the behavioral characteristics of consumers."