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Green Business Initiative Overview

Updated: Jan 16, 2022

The Green Business initiative is a simple innovative idea to solve environmental issues, presented by our writer Areeba Kamran. eliminates the use of single use plastics and packaging, significantly lowering plastic usage. The retail food sector generates 8 million tons of food waste a year, and 23 percent of landfill waste comes from containers and packaging, a huge problem for supermarket operators. Along with that, the products available are mainly sourced locally hence boosting the economy. At its core the initiative seeks to maximize recycling, minimize waste, reduce consumption and ensures that products are made to be reused, repaired or recycled back into nature or the marketplace. In the United States alone, the retail food sector generates 8 million tons of food waste a year. Through this initiative, we want to tackle all the above listed issues and concerns.


This business initiative is a service through which we plan to open stores that will sell grocery items without the added plastic packaging. Not only that but produce that is usually thrown away due to aesthetic faults will be available at cheaper prices, to make food available for all. In other words, a zero-waste grocery store. Customers can bring their own refillable containers or buy some from the store itself and reuse them whenever they come to the store or for various other purposes. The idea is to be as package-free as possible while providing a reasonably priced grocery experience.

Its aim is to promote awareness about the harm that we’re doing to our planet and how at individual level there are things that we can do to help our planet. Pakistan is one of the most vulnerable countries to climate change due to its geographic location, high dependence on agriculture and water resources, low adaptive capacity of its people, and weak system of emergency preparedness. If we do not take steps right now, we will face acute water and food shortages in the near future along with extreme weather conditions. Therefore, as our name states, we want everyone to realize that at some level we are all responsible. It’s about time we take this responsibility and help our planet by doing our part.

Product Features:

- Most/all products will be locally sourced and special attention will be given to ensure that

they are cruelty, child labor and exploitation free.

- Unsold produce will be distributed to the needy.

- Fresh produce that has been rejected due to aesthetic faults will be sold for cheaper and

more affordable rates to ensure no food is wasted

- Other essentials such as bath and hygiene products will also be available without plastic


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